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First, housekeeping, then the fun.
When you subscribe, you get full access to the Real Estate Thought Leaders newsletter (duh), plus bonus content like unfiltered podcast episodes, videos and publication archives. Those are delivered when they’re useful and add value to the newsletter.
Now for the fun bonus, here’s my north star in marketing.
My Marketing Religion
The marketing that resonates the most for me is…
Timeless - rooted in the things that don't change…rather than chasing change
Algo-Less - rooted in reaching real people with a platform you control, rather than chasing anonymous traffic from algorithms
Selfless - rooted in what's best for the end client, rather than chasing the ego boost of big numbers
Burdenless - rooted in positive feedback loops, rather than taking more energy than it gives and burning you out
FOMO-less - rooted in what gets results, not just what's popular
Newbie-less - rooted in hyper-specific content for an advanced, affluent audience. No chasing the beginners and strugglers just for numbers sake
Will I hit all those points 100% of the time in my marketing? Will my agency clients?
Of course not. It’s an imperfect world.
But that’s the kind of marketing I resonate with.
And if it resonates for you, you’ll probably like it here.
By the way, if you’re a bit of a minimalist like me, get the Substack app.
The design is beautifully minimal, allows you to comment and be part of the conversation, and read without the dopamine cycle of social media. It’s my favorite way to read newsletters.
